Cold emailing has been and still is one of the most effective acquisition channels for both tech and retail businesses when it comes to gaining new clients. A well-planned and successful cold emailing campaign can boost growth and offer a fantastic return on investment.
In sales, cold emailing is sending unrequested emails to a prospect with whom you have not had prior contact. It helps establish primary contact with a person who might be interested in the products or services you offer, as well as introduce yourself and your company and thus grow your professional network.
Is Cold Emailing Spam?
Despite what some people think, cold emailing is not spam, and there is one crucial aspect that distinguishes these two – cold emails deliver true value. When done right, cold emails target a specific audience with a genuine interest in the products/services offered by the company and can thus derive a lot of benefit from learning more about such products or services.
It is only when the sender does not segment their contact list first and instead sends out irrelevant and unwanted emails to everyone they can think of without proper consideration of their needs and wants that cold emailing stops being an effective lead acquisition tool and becomes spamming.
Why Use Specialized Emailing Platforms for Cold Email Campaigns?
If done manually, cold emailing can be tedious for marketers who must constantly copy and paste, track and follow up, log in tons of information and analyze it. It takes up a big bulk of their work time and can lead to mistakes being made. For that reason, most companies involved in cold emailing choose to utilize specialized software known as cold emailing platforms.
One of the most robust and trusted emailing tools available today is Reply.io. This feature-rich, highly automated emailing platform is easy to set up and use. Reply allows you to take your cold sales outreach to a whole new level, creating targeted email campaigns with follow-ups and conducting coordinated and trackable split testing to raise your conversion rate.
Reply’s robust reporting mechanism is one of its best features. Your email campaigns’ delivery, open emails, link clicks, email bounces, and other metrics are all displayed conveniently and can be accessed with ease. Depending on your contact’s behavior, you can exclude specific users from the queue of automatic emails. Reply also enables you to set up customized email campaigns targeting a specific individual or group of people.