We know that cleaning is not just a job – it’s a lifestyle! So why is your cleaning business not getting the exposure you deserve? It’s often because you’re neglecting the most important part: marketing.
Advertise in local media
Ads in newspapers and magazines are cheap and effective. You can also advertise on social media sites like Facebook and Twitter, as well as online directories such as Yelp.
Create a website for your cleaning service
This allows potential customers to learn more about you and your business. It’s also a good place for them to review what you do and how you can help them with their needs.
Create an online presence on social media networks like Facebook, Twitter, LinkedIn and YouTube. These sites allow people to share information about themselves and their businesses with others who visit the site or follow them on these networks. Regularly posting about your cleaning services will help make people aware of what you offer, so they may consider using your services when needed!
If you want to promote your cleaning business through direct mail, you need to build a mailing list. This can be done through online advertising and word-of-mouth referrals from current customers. You’ll also want to ask for the addresses of potential customers when you meet them in person or talk with them on the phone.
Run a contest
One of the easiest ways to promote your cleaning business is by running a contest on Facebook or Twitter. You can offer customers the chance to win something like a free cleaning or another prize that will get them excited about your services. It’s also a great way for people who don’t know about your business yet to learn more about what you do and how you can help them.
Post photos of finished jobs
People love seeing before and after photos of homes that have been cleaned by professionals like yourself. It makes them feel confident in their choice of service providers and gives them peace of mind knowing that they hired the right person for the job. Posting photos on social media will also give potential clients an idea of what they can expect from you when they hire you for an upcoming job.
Create flyers and brochures
If you have a physical location where potential clients can meet with you (like an office), then flyers are a great way to advertise your services and get new customers into the door at no cost! You can use these same materials when meeting with potential clients over the phone or online as well — just make sure they contain all of the information necessary for people to contact you after reading them.
Stand out with quality service
If you want to increase your cleaning business, there are many ways to do so. You can hire more people and increase the number of clients, or you can promote your cleaning company in a unique way that makes it stand out from other cleaners.
One way to promote your cleaning business or end of lease cleaning service in Melbourne is by offering quality service. It’s important for any business owner to provide their customers with high-quality products and services so that they will come back again and again. If your customers are happy with the work you did for them, they’ll tell their friends about the great job you did.
Offer special deals
If you’re running a cleaning business, then you know how difficult it is to find new clients. It’s even harder when you’re just starting out and don’t have a large customer base.
You can promote your business by offering special deals to your customers. Here are some ways that will help you get more customers:
- Offer Free Estimates. If a potential client wants to know if you’ll be able to clean their home or office, but they’re not sure if they want to hire you yet, offer them a free estimate of how much it will cost. This will help them decide if they want to use your services or not.
- Give Discounts for Referrals. Offer discounts for any referral that leads to a new customer. You can also offer bonus points on top of this discount if the client uses the referral code themselves when they schedule an appointment with you. This way, not only do you get more customers through referrals, but they’ll be more likely to refer others as well!
- Offer Special Deals During Holidays and Events. Offer discounts during holidays and events such as Mother’s Day and Father’s Day, as well as birthdays and other special occasions like graduations from college or high school or getting married!
Whether you run a house cleaning business or are looking to start one, there is much more to running a successful company than simply hiring employees and signing contracts with clients. Your marketing efforts could make or break your business in every sense of the word. Fortunately, there are many ways that you can promote your business effectively and expand its reach.